Near.u

The Product

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COMPANY

NearU is a leading Portuguese company in nearshore and outsourcing, with over 18 years of expertise in delivering global digital solutions. Based in Lisbon, Porto, Terceira, and Leiria, NearU blends cross-border talent with innovation, guided by the slogan “Digitalmakers, with glocal approach”. This vision combines local expertise with global impact, creating top-tier SaaS products and partnerships that turn ideas into digital realities.

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CHALLENGE

The challenge was to build a Webflow website that captured the vibrant spirit of surfing—freedom, dynamism, and resilience—while reflecting NearU’s glocal approach. The site needed to be modern, functional, and provide full autonomy for the client to manage content, embodying the energy of riding technological waves with confidence.

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The Market

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CONCEPT‍

Inspired by surfing and the motto “Digitalmakers, with glocal approach”, the website’s concept merges freedom with technological precision. Just as a surfer conquers waves, NearU tackles digital challenges with agility and global vision. The site reflects:

• Freedom: Exploring limitless digital possibilities.
• Resilience: Turning challenges into opportunities.
• Glocal Approach: Connecting local innovation to global results.

This creates a fluid digital experience, inviting partners to “ride the wave” to success with NearU.

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DESIGN‍

The design balances aesthetics and usability, aligned with NearU’s identity:

• Color Palette: Deep ocean blues for trust, with vibrant orange accents for energy.
• Fluid Layout: Intuitive navigation with smooth transitions, evoking wave-like motion.
• Typography: Modern and bold, reinforcing the glocal innovation.
• Responsiveness: Seamless experience on any device, with easy content management via Webflow.

Visual elements inspired by the sea and technology create an emotional connection with visitors.

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DEVELOPMENT‍

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Our first Webflow project was a collaborative learning journey with NearU. We iterated based on daily feedback, overcoming challenges such as:

• Integrating dynamic animations that captured the surfing spirit without compromising performance.
• Building a structure for seamless content updates by the client.
• Aligning expectations in real-time to meet evolving needs.

The result was a visually striking, functional site, empowered by Webflow’s flexibility.

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The Results

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The new NearU website has solidified its identity as Digitalmakers, with glocal approach, strengthening its market presence. Key outcomes include:

• Professional Image: Reflects innovation and dynamism, attracting global clients.
• Full Autonomy: Easy content management through Webflow.
• Growth: Increased organic traffic and new business opportunities.
• Engagement: Stronger team connection to the brand’s mission.

The site is a powerful tool, inviting partners to “ride” digital challenges with NearU, transforming ideas into impactful global solutions.